Alcohol is a demon to some, but is something individuals have been enjoying for millennia. Americans are spending more on it in restaurants and bars recently, though. However, it has nothing to do with increased consumption, but rather with higher costs.
A massive markup
"What America Spends On" is a series done by NPR that showed more Americans are spending increased amounts on alcohol in bars and dining places. This viewed the last thirty years comparing 1982 to today.
Only 24 percent of spending was on alcohol in dining places and bars in 1982 while the other 76 percent was spent in stores. This was during the Cold War when Americans were struggling through.
The price of restaurant and bar alcohol has increased 79 percent during that time while store prices have dropped 39 percent. This is essential because it shows why there was a shift in people spending more in dining places and bars now. Currently, only 60 percent is spent in stores with 40 percent spent in bars and restaurants.
Grape expectations
The biggest change was what the nation indulges in. In 1982, 48.9 percent of spending was on beer, followed by spirits at 34.6 percent and wine at 16.2 percent. However, spirits have fallen to 12.6 percent of spending and wine has ballooned to 39.7 percent of spending on libations for 2012.
Wine in America is all any person seems to want. In 2011, France only shipped 320.6 million cases of wine while there were 329.7 million cases shipped in America, according to the San Francisco chronicle. Definitely more Americans are drinking American wine now.
The American wine industry was a $30 billion industry as of 2010 and the bulk of it is all within the state of California as fully 61 percent of wine produced in the United States was from the Golden State itself. That year, 241.8 million cases went out from several vineyards. Millennials, the current crop of 20- and 30-somethings, are not only drinking more, but additionally reaching for more expensive bottles.
Fit for a king
Beer accounted for 47.7 percent of sales in 2012, which was almost no change from 2012, according to NPR. It is still the drink everybody wants in the country. Overall, Americans are consuming less though, which is why overall beer production decreased from 1990's 204 million gallons to 2011's 192 million gallons, according to BusinessInsider.
From 2010 to 2011, there was an 11 percent increase in craft breweries. These breweries are becoming much more popular than regular beer businesses right now. In fact, in 2011, there were almost 11.5 million barrels produced making $8.7 billion in revenue. That is a 5.7 percent share of the market. In 2011, there were 1,989 craft breweries with 250 new breweries opening and 37 closing soon.
A massive markup
"What America Spends On" is a series done by NPR that showed more Americans are spending increased amounts on alcohol in bars and dining places. This viewed the last thirty years comparing 1982 to today.
Only 24 percent of spending was on alcohol in dining places and bars in 1982 while the other 76 percent was spent in stores. This was during the Cold War when Americans were struggling through.
The price of restaurant and bar alcohol has increased 79 percent during that time while store prices have dropped 39 percent. This is essential because it shows why there was a shift in people spending more in dining places and bars now. Currently, only 60 percent is spent in stores with 40 percent spent in bars and restaurants.
Grape expectations
The biggest change was what the nation indulges in. In 1982, 48.9 percent of spending was on beer, followed by spirits at 34.6 percent and wine at 16.2 percent. However, spirits have fallen to 12.6 percent of spending and wine has ballooned to 39.7 percent of spending on libations for 2012.
Wine in America is all any person seems to want. In 2011, France only shipped 320.6 million cases of wine while there were 329.7 million cases shipped in America, according to the San Francisco chronicle. Definitely more Americans are drinking American wine now.
The American wine industry was a $30 billion industry as of 2010 and the bulk of it is all within the state of California as fully 61 percent of wine produced in the United States was from the Golden State itself. That year, 241.8 million cases went out from several vineyards. Millennials, the current crop of 20- and 30-somethings, are not only drinking more, but additionally reaching for more expensive bottles.
Fit for a king
Beer accounted for 47.7 percent of sales in 2012, which was almost no change from 2012, according to NPR. It is still the drink everybody wants in the country. Overall, Americans are consuming less though, which is why overall beer production decreased from 1990's 204 million gallons to 2011's 192 million gallons, according to BusinessInsider.
From 2010 to 2011, there was an 11 percent increase in craft breweries. These breweries are becoming much more popular than regular beer businesses right now. In fact, in 2011, there were almost 11.5 million barrels produced making $8.7 billion in revenue. That is a 5.7 percent share of the market. In 2011, there were 1,989 craft breweries with 250 new breweries opening and 37 closing soon.
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