Wednesday, June 12, 2013

Procedures In Hotel Sales Training

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By Liliana Mills


Hotel sales training refers to an education sector that is very vital in restaurant management. It entails informing the people involved on how a hotel runs its activities, the services provided, as well as the general structure of the operations of the business.

Although there are particular people normally concerned with the sales department, this training being among the most vital of all trainings is provided to every single staff. The only difference is, those in the department are required to know much more than those in other sectors. Those interested in working in the department are usually ushered in for interviews, before selections of those fit for the education is done officially.

This education may be done as a separate or independent entity. Sometimes it may be incorporated in wider courses such as restaurant management. When offered as a separate unit, the education is mostly done, in polytechnics, individual hotels, or smaller colleges. When incorporated in wider courses, it is mostly offered in higher institutions of learning such as universities.

This education is among the key trainings that anyone working in a restaurant needs to know. Hence, it is one that is provided to every single person in that venture, irrespective of the department in which they are based. In this education, products of the business as well as facilities are outlined to the trainees, who are expected to master them to the latter.

Although the people in this department are not the caterers, they must have some sufficient knowledge of how caterers do their duties. This will enable them to tackle questions on types of foods offered. While in the field, some customers may even want to know the simple procedures involved in preparing some foods. Since the restaurant people are the ones interacting with the customers, they must be able to answer such questions.

For big restaurants that may offer more than just meals, more has to be learnt in these studies. This includes terms and conditions of accommodation. The personnel must know of all the varieties of accommodation services provided by the restaurant, their cost and terms of use. If the restaurant does provide recreational facilities, the people must also be trained on all aspects of their use, such as the fees charged and hours of the day when they can be used.

Apart from knowledge on products, the manner of knowledge on how to handle customers must always be taken into consideration. Hence, training on customer service aspects, customer relations and such studies must always be conducted, since they do much more in customer maintenance than even product knowledge. Under this, humility of personnel is major.

With the importance of hotel sales training in mind, restaurant managers and trainers have laid much more emphasis on providing this knowledge to its entire staff. Hotels that have employed this form of training have also realized much more profits as compared to others that have not given it much attention.




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